Myer swot analysis

These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Superb Performance in New Markets — Myer Holdings Limited has built expertise at entering new markets and making success of them. The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. Highly skilled workforce through successful training and learning programs.

Myer swot analysis

Myer Holdings Limited [SWOT Analysis] Weighted SWOT Matrix

These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Superb Performance in New Markets — Myer Holdings Limited has built expertise at entering new markets and making success of them.

Myer swot analysis

The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. Highly skilled workforce through successful training and learning programs. Myer Holdings Limited is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more.

Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks.

High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve Myer swot analysis high level of customer satisfaction among present customers and good brand equity among the potential customers.

Good Returns on Capital Expenditure — Myer Holdings Limited is relatively successful at execution of new projects and generated good returns on capital expenditure by building new revenue streams. This brand portfolio can be extremely useful if the Myer swot analysis wants to expand into new product categories.

Successful track record of developing new products — product innovation. Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning.

Article continues after advertisement Financial planning is not done properly and efficiently. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present.

Not highly successful at integrating firms with different work culture. As mentioned earlier even though Myer Holdings Limited is successful at integrating small companies it has its share of failure to merge firms that have different work culture.

Myer Holdings Limited: Company Profile and SWOT Analysis

Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. This can impact the long term growth of Myer Holdings Limited Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors.

One of the reason why the days inventory is high compare to its competitors is that Myer Holdings Limited is not very good at demand forecasting thus end up keeping higher inventory both in-house and in channel.

Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments.

High attrition rate in work force — compare to other organizations in the industry Myer Holdings Limited has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees.

Opportunities for Myer Holdings Limited — External Strategic Factors Article continues after advertisement The new taxation policy can significantly impact the way of doing business and can open new opportunity for established players such as Myer Holdings Limited to increase its profitability.

The new technology provides an opportunity to Myer Holdings Limited to practices differentiated pricing strategy in the new market. It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions.

New trends in the consumer behavior can open up new market for the Myer Holdings Limited. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too. Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Myer Holdings Limited to capture new customers and increase its market share.First, a SWOT analysis will be given.

The second part is stakeholder analysis of for five major stakeholders of Myer. The third part will select four strategic initiatives and evaluate its suitability and feasibility followed by the assessment of the impact on both stakeholders and shareholders.

// Coles Myer, Ltd. SWOT Analysis;Jun, p5 A business analysis of Coles Group Ltd., an Australian-based retailer, owning and operating stores in most sectors of the Australian retail market, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company.

Myer store brand covers the brand analysis in terms of SWOT, stp and competition. Along with the above analysis, segmentation, target group and positioning; the tagline, slogan & USP are covered.

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Weighted SWOT Analysis of Myer Holdings Limited

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