How kfc can keep its share and gradually develop in fast food industry

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How kfc can keep its share and gradually develop in fast food industry

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Since then, millions of people the world over have come to love his one of a kind chicken, home style side dishes and hot and fresh biscuits. Over many years, KFC has been spread and well known in almost every country around the world. The first outlet KFC Malaysia situated in the heart of the city, Kuala Lumpur since and has been served for more than 30 years old.

From Malaysia to different states, KFC outlets have been steadily set up today. KFC in Malaysia offer a wide range of meal for all ages and its selection has expanded over the years to include favorites such as popcorn chicken, Kentucky Nuggets, Cheezy Wedges etc.

For beverage, aroma of hot Milo, coffee and tea are served; carbonate drinks, orange juice makes people refreshing on the hot sunny days. The Garden Salad is affordable, dedicated to young adults and seniors who were health conscious and nutritionally aware.

With the great meal, healthy options, and friendly service environment in KFC, customer will definitely have a wonderful time enjoying their meal. As we know that, society nowadays is very health conscious, most fast food and restaurant chain now post nutrition in their menu.

This great tasting healthy vegetarian meal that consist of onion, garlic, lentils, carrots, celery stalks, tomatoes and kale, together with some curry powder and mix it to bring out its flavor. Curried Lentils brings nutrition benefits making this a complete meal with protein and vegetables.

In additions, with the effective training and efficiency of the workers and quality services, customer satisfaction will be achieved. Kenny Rogers Roasters operates casual dining restaurants with fire roasted rotisserie chicken as the main menu item and a variety of hot and cold side dishes.

The concept is known the wood-fire roasting and a proprietary marinade that provides a unique product today. Besides that, A also provide other services such as, organizing a birthday and catering functions etc.

Furthermore, the core menus of A are fried chicken, burgers and hot dogs. There are the Malaysian favorites. They also provide low carbs burgers; indulge in low fat Fire-Grilled Chicken Salads and less calories under On the other hand, to highlight the importance of family togetherness, KFC also added family meal on its menu.

How kfc can keep its share and gradually develop in fast food industry

Competitors like Mary Brown, Burger King, and McDonald, Sugar Bum, Domino, Pizza Hut, and each of these fast food restaurants has different marketing strategies, target, objectives etc to always improve their market sales. These competitors can be divided into two categories, which is the close sand distant competitor.

There are many competitors that compete with KFC. KFC face the closet competition with Nandos. Long John Silver creates a unique style by offering deep fried fish and Domino offers various flavor of Pizza.

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Welcome to Reddit, At KFC, Promotion is the main tool to bring all chicken lovers attention towards its delicious one-of-a-kind product, the Fried Chicken. It also does the following activities as advertisements:

Each of these distant competitors offers different type of food and menus but same dine in the take away style. McDonald Malaysia with the outlet of is very competitive and is always fighting for market leadership in Malaysia.

McDonald therefore becomes the main target that KFC need to focus on. The increment of population, allow individuals to spend more disposable income on eating out.

More women in the work force then ever before and this has contributes to increase. Besides hat, KFC outlets are mostly located in the metropolitan areas. Majority of the citizen moves to this develop area due to the changes of individual demand, and the existing opportunities, education and work place, Eventually, this will increase the population of people dine in KFC as well.

KFC sees the future in the expansion of restaurant chains to complement and meet the higher demand. Malaysia is a country of Islamic which constitutes of different races like Malay, Chinese, Indian and tribal people. Consumers who dine in KFC are mostly from the middle and upper class group, earning the average income of RM These group of people are mainly form by educated people who able to afford and enjoy in KFC.

Cultural environment In this 21st century, nations are exposed to the western cultures due to the advancement of technology in this modern world.

People are willing to meet, socialize, and gather for a couple of drinks, couple could meet up for a meal rather than communicate through the wireless network or mobile phones.In July the first KFC outlet opened in Beijing which is regarded as the first step into Chinese fast food industry.

Since then, KFC has achieved the leading position in fast food industry in china, which has already formed its unique cooking style, especially tailoring to the tastes of specific regions within China.

KFC & the Fast Food Industry 1. Case Kentucky Fried Chicken & The Global Fast-Food Industry Group Members Haris Rashid Kashif Sajjad Siddiqua Ali Bhai Managerial Policy Case-Study.

Scribd is the world's largest social reading and publishing site. KFC (Kentucky Fried Chicken) is the world's largest chain of fried chicken fast food restaurants which is offering its special product to their customer.

Kentucky Fried Chicken is famous for its chicken, which is a blend of 11 herbs and species, which gives it the flavor everyone is crazy about it. A fast-food franchise is the type of venture in which both husband and wife can contribute to the success of the business.

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Most fast-food franchisers consider geographic location to be an important factor in the success of the operation. INTRODUCTION Kentucky Fried Chicken (KFC) one of the most known fast food chains in the world started in the early 's by Kernel Sanders in the Southern USA as a small franchise operation.

Colonel Sanders has become a well known personality throughout thousands of KFC .

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